Search Engine Optimization

Two critical aspects of website design and development are search engine optimization and the measurement of site traffic and engagement.

Confluence works with our web design and implementation clients on search engine optimization and we treat the SEO process with a holistic respect. SEO is not merely a phase of the project—SEO best practices are part of every aspect of a web design project.

We perform the following services throughout the web design process:

  • Content inventory
  • Strategic naming of sections and pages during information architecture
  • Design of system text fonts to ensure readability by search engines
  • Use of imagery to support design and messaging, but not at the cost of page readability
  • Utilizing alt tags on all images
  • Working with clients to craft unique and descriptive browser titles
  • Reviewing content to ensure keyword density
  • Educating clients about ongoing SEO best practices
  • Submitting launched site to major search engines and setting up Google Webmaster Tools

Additionally, we can assist clients with keyword research using a proven five-step methodology to generate keyword ideas, test and validate those keywords and track page rank change over a set number of weeks/months. Confluence has assisted clients with blog writing and implementation and the creation of keyword specific landing pages to increase page rank on specific keywords.

Confluence also has deep expertise setting up, managing, and training clients on the use of the free tool Google Analytics. Google Analytics is used to track all user activity on a website and is an invaluable tool to track the success of campaigns, keywords, goals, and more. We work with clients to set up custom dashboards and reports, goals and/or funnels and we also provide ongoing strategic input from a creative or technology standpoint.

Contact us today to see how we can help your organization with search engine optimization.