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All design and communications projects begin with the creation of a customized Project Profiler—this is essentially an interview form, and is useful for collecting input from the project stakeholders. Typical questions include branding and messaging, company history/compelling stories, audience and user profiles, brand/logo goals and metrics, existing social media channels, etc.
After we have reviewed the Profiler responses, the team will gather for the design kickoff meeting. This critical meeting needs to be attended by all stakeholders as the information gathered forms the genesis of the creative strategy moving forward.
The number of designs we show and the format of said designs will vary depending on the type of print project, but we always offer our clients variety and choice. The Creative Services team will manage the project from concept to completion and, for larger jobs, will attend press checks to ensure color/ink/paper quality.
Confluence partners with several outstanding photographers, illustrators, and writers as well.
Recent projects include: